Kanye West terminates his partnership with GAP
Kanye West is terminating his partnership with Gap.
The clothing retailer and the fashion mogul’s two-year cooperation is about to an end, according to the fashion entrepreneur, who claims that Gap broke their agreement by delaying the release of clothes and the opening of Yeezy retail locations.
Gap’s serious violations of its contractual commitments have proven expensive, West’s attorney Nicholas Gravante told CNN in a statement. “Ye will now swiftly advance to make up for lost time by creating Yeezy retail locations,” said the rapper.
In June 2020, the cooperation was announced. Ye was required to create a line of garments under the Yeezy Gap brand as part of the 10-year contract. They unveiled a number of items, including sweatshirts, a line created in collaboration with Balenciaga, a $200 bubble jacket, and more.
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Ye made an appearance on CNBC’s “Closing Bell” on Thursday, when he blasted Gap for allegedly ripping off his designs and undervaluing the knockoff products. Additionally, he said that despite it being in the contract, they “ignored” his request for the construction of retail outlets.
I basically put everything I had, so it was incredibly difficult and demoralizing, Ye stated. “Our agenda wasn’t compatible.”
He acknowledged his own importance to Gap’s future success. They only have one chance to become major players, Ye continued.
The Wall Street Journal reports that Gap is still considering releasing forthcoming Yeezy Gap merchandise.
Simply put, Mark Breitbard, president and CEO of Gap, stated in a message distributed to staff on Thursday that “while we share a vision, how we work together to accomplish this vision is not aligned.”
Also in doubt is West’s 10-year contract with Adidas, which is valid through 2026. He claims that the German sportswear behemoth violated their contract and stole his Yeezy designs. Adidas is apparently seeking a solution after a week of negotiations between the two parties.