Mark Zuckerberg says WhatsApp is “much more private and secure” than Apple’s iMessage service.

According to Mark Zuckerberg, CEO of Meta, WhatsApp is “much more private and secure” than Apple’s iMessage service.

Zuckerberg claimed that WhatsApp is significantly better for users who are concerned about their privacy because of its end-to-end encryption, the ability to set messages to disappear after a specified amount of time, and its availability across multiple platforms in a post sharing a Meta billboard in New York City promoting WhatsApp over SMS or iMessage.

WhatsApp is far more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats. With WhatsApp you can also set all new chats to disappear with the tap of a button. And last year we introduced end-to-end encrypted backups too. All of which iMessage still doesn’t have.

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Since quite some time, Apple and Meta have been at odds, with the competition between the two tech behemoths now escalating. By establishing policies that let iPhone users opt out of tracking in applications and websites across other websites, Meta has charged Apple with harming small businesses and its ad business.

In a meeting with colleagues, Zuckerberg spoke to the highly competitive AR/VR market, which Apple is anticipated to formally enter with a headset early next year, and claimed that Meta’s competition with Apple is “extremely deep” and “philosophical.”